SoHo Lofts
An eight-storey office building near Yonge and Eglinton from the 1960s office boom, converted in 1998 by Bruce Greenberg's Starwood Group into about 88 loft-style condos with 11-foot ceilings and big multi-pane windows.
History of SoHo Lofts
The Yonge subway, opened in 1954, and the push of Eglinton Avenue east across the Don Valley brought a wave of mid-rise offices to Yonge and Eglinton. This building, at Eglinton and Redpath, went up after 1958: photos of the area after the Union Carbide building collapse that year still show two small buildings on the site.
Bruce Greenberg, whose father John founded Ottawa's Mastercraft Starwood homebuilding company in 1951, bought it in the mid-1990s planning to sell office condominiums. When that didn't work, his Starwood Group turned it into homes in 1998, using the Soho name it also gave to buildings in Ottawa and to the Soho Metropolitan Hotel downtown. Starwood still keeps an office here.
The lofts run from about 700 to 1,200 square feet, with 11-foot ceilings, wall-to-wall multi-pane windows and sliding doors on industrial rails; the lobby still feels like an office tower. There is a sauna, gym, party room and roof garden, and parking is rented, not owned.
SoHo Lofts: quick facts
Where is SoHo Lofts?
SoHo Lofts is at 188 Eglinton Avenue East, Toronto, in Mount Pleasant.
When was SoHo Lofts built, and what was it originally?
It dates from the 1960s. An eight-storey office building near Yonge and Eglinton from the 1960s office boom, converted in 1998 by Bruce Greenberg's Starwood Group into about 88 loft-style condos with 11-foot ceilings and big multi-pane windows.
What kind of loft is SoHo Lofts?
SoHo Lofts is a hard loft: an older industrial or commercial building converted into homes, keeping features like brick, beams and big windows.
How many units are in SoHo Lofts?
SoHo Lofts has 88 units.
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